Mayra Rocha is a renowned financial expert, speaker, and consultant—known as “Miss Money”—with a distinguished background as a financial journalist on national television, where she championed financial literacy topics for millions of Hispanics.

Throughout her career, she has combined her media expertise with a strategic approach to help both individuals and organizations make financial decisions that are more informed, accessible, and culturally relevant.

Her work centers on financial literacy as a catalyst for transformation, developing courses, programs, and workshops that translate complex concepts into practical, actionable tools. Through these initiatives, she has impacted thousands of individuals and businesses, helping them improve their relationship with money and build long-term stability and growth.

She has advised over 500 small businesses, as well as technology firms, universities, and organizations within the entrepreneurial ecosystem, supporting them in their growth, structural organization, and value communication.

As the creator of El Dinero Sí Importa (Money Does Matter) and initiatives such as Fitness Financiero (Financial Fitness) for Univision, she has connected with audiences historically excluded from the financial conversation—dismantling myths, breaking down stigmas, and fostering educational spaces within families and communities.

Her mission is to break generational patterns and close gaps—such as those related to wages, wealth accumulation, and access to opportunities—by positioning financial literacy as a key tool for economic mobility within the Latino community.

She boasts a robust media background, having worked on some of Univision’s most prominent programs and on national radio, in addition to appearing as an expert on high-reach platforms such as CNN Dinero and NPR Marketplace.

She has collaborated with global brands like Amazon and Wells Fargo, serving as a spokesperson for financial literacy initiatives aimed at the Hispanic community, thereby establishing herself as one of the most influential Latina voices in financial health and economic growth.